1) What film have you chosen?
Moana.
2) Why did you choose this film in particular?
I chose Moana because it has more of a unique effect and doesn't look like the same disney movies that i've seen throught the years.
Institutional background
1) What was the film studio or production company behind your chosen film?
The film's production company is Walt Disney Animation Studios.
2) Who was the distributor for the theatrical release of the film in the UK?
Walt Disney Studios Motion Pictures.
No brand loyalty
1) What genre does your chosen film fit into?
Moana fits into the Fantasy and action genre.
2) How can you tell it fits that genre?
From the trailer, we can see what looks like villians trying to attack Moana and her friend who are on the ship.
This fits with the action genre showing that this will be a fight scene.
3) Does your chosen film have any stars or a director that are known for that particular genre?
Dwayne Johnson, who's known for action and adventure genres but not for an animated one which is surprising. Auli'l Cravalho, who's a young actress played the voice of the main character Moana. Nicole Scherzinger was also a character in this film.
It’s all a matter of timing
1) What was the UK release date for your chosen film?
2nd December 2016
2) When did the first trailer appear on YouTube for your movie?
15th September 2016
3) What other examples of marketing (teaser trailers, main trailers, newspaper or TV interviews etc.) can you find for your chosen film from before the film’s release date?
Auli'i Cravalho auditioning to be Moana, the main character of the film. One of the videos I found was posted way before the UK release date.
It’s a social thing
1) What was the word-of-mouth like for your chosen film? If you can’t find tweets (probably blocked) use the IMDB user review rating or the Rotten Tomatoes Tomatometer rating to judge whether the public have given the movie a good review.
Rotten Tomatoes rated this movie a 7.9/10
2) Find three quotes (no more than 25 words each) from user reviews of your movie to create a picture of what the public reaction to the film has been. Post them on your blog.
Empire
2. "Moana is a funny, heartfelt and richly-crafted hero's journey adventure that effectively puts a Disney spin on Southern Pacific culture" - Sandy Schaefer
Screen Rant
3. "For the most part, this Disney movie feels more heartfelt than calculated, no small feat after decades of princesses, journeys, and “I want” songs."- Jesse Hassenger
A.V. Club
Risky business
Use IMDB to find out the box office records for your chosen film. Find your film, click on Company Credits and then Box Office/Business. You may want to use the excellent website Box Office Mojo to find out the budget and box office success for the film.
1) What was the original budget for your chosen film?
Their estimated budget was $150,000,000.
2) How much money did the film make in the opening weekend?
Moana managed to make $56,631,401 in the opening weekend.
3) How much money has the film made in total? (Look for the subheading ‘Gross’ which has the total box-office earnings listed).
Moana made $240,170,441.
4) For a film to be considered a box office success, it needs to make at least two-and-a-half times the budget in box office takings. Using this method, was the film you have chosen a success? (Or, if it's a recent release, do you expect it to be a box office success?)Moana was success since the gross altogether cost twice more than the original budget for the film.
Stars in their eyes
Research the stars and director for your chosen film.
1) What films has the director previously directed? Are they in the same or similar genres?
The director is also known for directing the film 'Aladdin'. The genres of Moana and Aladdin are very similar.
2) Who is the main star in the film?
Auli'i Cravalho who's plays Moana, the main star in the film.
3) What other films has the main star appeared in? Are any of the films similar to the one you are researching?
She's an upcoming actress so she hasn't starred in many films.
4) Are the stars or the director or writer mentioned in the trailer for the film?
In the film's trailer, it gives hints about who directed the film by saying "from the creators of frozen and zootopia". This makes the audience searching them up and seeing who directed the film.
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