Representation of Moana blog task

The representation of gender in Moana reinforces traditional gender stereotypes. The main male in the Moana trailer is built quiet strongly and is shown to be brave and aggressive. This is a typical representation for all Disney films but it also subverts female stereotypes by using a female to be the main character and the hero of the film which isn't very common for a Disney film. Disney's film Moana also sparked controversy among Pacific Islanders over the build of Maui. Maui's character type is shown as obese and this reinforced stereotypes of Pacific Islanders being obese.

Evaluating my production work: Assignment 2




1) What typical features (conventions) of a film poster have you used? How do they help to make the poster effective in attracting an audience? (Key conventions include title, release date, institutional information, reviews, a central image etc.) 

 
I think the title of my poster would attract an audience since it's an unusual title for a horror film. The title "Polaroid" has a meaning to it where it fits in with the story line so this would make the audience want to know more about the film. The central image also looks and seems a bit different from other horror images. The central image has a girl with pictures scattered around her with a Polaroid effect and she also has one in her hand with her wearing a black and white mask.


2) What is the genre of your film? How would your target audience know this from design of your poster?


The genre I chose for my film was horror and a little bit of psychological thriller. I chose this particular genre because I personally enjoy watching horror movies and because I would enjoy editing it a bit more. The target audience would know the genre from the design of my poster since the background is quite dark and has an eerie effect to it. Also, the font I used for my title makes the title look like it's dripping in a way that it can relate to blood.


3) What institutional information have you used to try and sell the film and how does this appeal to the audience? E.g. 'From the Producers of...' / Star power / Directors / Reviews.



I used the logo from Warner Brothers since it's one of the most successful studio company of all time and it has one of the largest audience. Warner Brother's have made highly successful films like Suicide Squad, Annabelle and The Conjuring.  This would bring a large audience to my film.


4) Where are there examples of synergy between your storyboard and trailer? (Synergy is the link or interaction between two different media texts).



There's synergy between my storyboard and poster since the main character shown in the central image is the exact photo that's shown on the storyboard then fades to black. My trailer opens with the institution logo of Warner Brothers for the first two seconds then it goes to my central image from the poster and it zooms out.

5) What representations have you used in your film? E.g. gender / race / age / nationality / place)? Are these reinforcing or challenging stereotypes?


My trailer subverts gender stereotypes, I've used a female to represent a serial killer instead of using a male which is quite common for the Hollywood industry. I've also used quite a younger female so it appeals to an older/younger teenage audience. The female used in the my film is quite unique compared to other teenagers because she hasn't really grown up like the others in her class. She's obviously had a troubled past which is not bothering her and causing her to behave in such an aggressive way.