Your chosen movie

1) What film have you chosen? 
Moana.

2) Why did you choose this film in particular? 
I chose Moana because it has more of a unique effect and doesn't look like the same disney movies that i've seen throught the years.

Institutional background

1) What was the film studio or production company behind your chosen film? 

The film's production company is Walt Disney Animation Studios.

2) Who was the distributor for the theatrical release of the film in the UK?
Walt Disney Studios Motion Pictures.

No brand loyalty

1) What genre does your chosen film fit into?
Moana fits into the Fantasy and action genre.

2) How can you tell it fits that genre? 
From the trailer, we can see what looks like villians trying to attack Moana and her friend who are on the ship.
This fits with the action genre showing that this will be a fight scene.

3) Does your chosen film have any stars or a director that are known for that particular genre?
Dwayne Johnson, who's known for action and adventure genres but not for an animated one which is surprising. Auli'l Cravalho, who's a young actress played the voice of the main character Moana. Nicole Scherzinger was also a character in this film.

It’s all a matter of timing

1) What was the UK release date for your chosen film?
2nd December 2016

2) When did the first trailer appear on YouTube for your movie?
15th September 2016

 


3) What other examples of marketing (teaser trailers, main trailers, newspaper or TV interviews etc.) can you find for your chosen film from before the film’s release date? 



Auli'i Cravalho auditioning to be Moana, the main character of the film. One of the videos I found was posted way before the UK release date.

It’s a social thing
1) What was the word-of-mouth like for your chosen film? If you can’t find tweets (probably blocked) use the IMDB user review rating or the Rotten Tomatoes Tomatometer rating to judge whether the public have given the movie a good review.
Rotten Tomatoes rated this movie a 7.9/10

2) Find three quotes (no more than 25 words each) from user reviews of your movie to create a picture of what the public reaction to the film has been. Post them on your blog.

1." A crowd-pleasing oceanic musical with big tunes and beguiling characters, Moana is likely to thwack a big smile on your face."-  Nick De Semlyen
Empire

2. "Moana is a funny, heartfelt and richly-crafted hero's journey adventure that effectively puts a Disney spin on Southern Pacific culture" - Sandy Schaefer
Screen Rant

3. "For the most part, this Disney movie feels more heartfelt than calculated, no small feat after decades of princesses, journeys, and “I want” songs."- Jesse Hassenger
A.V. Club

Risky business
Use IMDB to find out the box office records for your chosen film. Find your film, click on Company Credits and then Box Office/Business. You may want to use the excellent website Box Office Mojo to find out the budget and box office success for the film.

1) What was the original budget for your chosen film?
Their estimated budget was $150,000,000.

2) How much money did the film make in the opening weekend?
Moana managed to make $56,631,401 in the opening weekend.

3) How much money has the film made in total? (Look for the subheading ‘Gross’ which has the total box-office earnings listed).
Moana made  $240,170,441.

4) For a film to be considered a box office success, it needs to make at least two-and-a-half times the budget in box office takings. Using this method, was the film you have chosen a success? (Or, if it's a recent release, do you expect it to be a box office success?)Moana was success since the gross altogether cost twice more than the original budget for the film.

Stars in their eyes
Research the stars and director for your chosen film.

1) What films has the director previously directed? Are they in the same or similar genres?
The director is also known for directing the film 'Aladdin'. The genres of Moana and Aladdin are very similar.

2) Who is the main star in the film?
Auli'i Cravalho who's plays Moana, the main star in the film.

3) What other films has the main star appeared in? Are any of the films similar to the one you are researching?
She's an upcoming actress so she hasn't starred in many films.

4) Are the stars or the director or writer mentioned in the trailer for the film?
In the film's trailer, it gives hints about who directed the film by saying "from the creators of frozen and zootopia". This makes the audience searching them up and seeing who directed the film.

Suicide Squad (2016)



Genre: Fantasy/Action

Narrative:

The storyline is clearly shown that a secret government agency has recurited some of the world's dangerous villians to form a defensive task force. Their first misson is to save the world from an apocalypse.


Character:

The main character, Deadshot, is shown to be brave in the trailer and take the rest of the villians. He's followed by one of his friends, Harley Quiin who is shown to be crazy, violent and creepy.


Iconography:

From this trailer, we see some of the characters able to use magic which relates to their genre Fantasy. We can also see futuristic technology used, fight scenes and a car chase. This This shows Adventure and action.


Setting:

It's set at a fictional prison for villians called Belle Reve. It then moves on to other locations where the action and fantasy of this film begins.

Madagascar 3: Europe's Most Wanted



Genre: Adventure & Comedy

Narrative-

In this sequel, Alex, Marty, Gloria and Melman are still struggling to get home to their home, Central Park Zoo but they need to find the penguins first. When they arrive at Monte Carlo in France, they become wanted by Animal Control fot gate crashing a party. The leader of the Animal Control is willing to add Alex to her animal collection.
This fits their genre perfectly which is Adventure/Comedy.

Character-

Alex, the main character in the movie, is shown to be brave and take him and his friends back home.
The villian in this was the leader of the Animal Control who wants to make Alex and his friends from going home and making them part of her collection.


Iconography-

From this trailer, we can see a mototrcycle chase, animals wearing afros and performing at a circus. The animals also gate crashing a party from falling through the roof.


Setting-

It takes place at a party in France. After this you can see the adventure begin on the roads of France and move to other serveral locatons.

The Purge: Election Year (2016)




Genre: Action & Horror

Narrative:

The storyline is that the government, years ago, has sanctioned an annual 12 hour period in which all criminal activity including murder is legal. The senator( main female character) wants the purge night to end but faces difficult challenges on that folllowing night with her team. The storyline definitely fits the genre action and horror.


Character:

The main character in the film is a female who appears to be confident about making America great again without having a purge night. She's followed by two other brave male characters who help her get throught the purge night.


Iconography:

A few seconds into the trailer, we can already see a family tied up with blood on their faces. This already suggests that they've been tortured. We can aslo see guns being used, a lot of fight scenes, people running and screaming etc. All of this shown in the trailer shows action and horror already which is their genre.


Setting:

The trailer starts with a Senator having a press conference at a hall full of people, It then moves to several locations on where purge night starts. One being at the senator's office block and in a locked shop.

My magazine cover for assignment 1.