Assignment 3 - Research and Planning
Task
Creative
Concept: Naughty Boy – Running
Sahid Khan,
also known as, Naughty Boy is an English DJ, songwriter and record producer.
The genres he’s known for are UK garage, R&B and pop. In this song, it
features Beyoncé and Arrow Benjamin. The setting for this video is underwater
ocean and there’s a male and a female chasing each other underwater. The
artists weren’t in the video but there’s a choreography made for the two people
underwater. From the video, it seems like the couple are trying to find each
other and the male going through an obstacle course to bring his self-closer to
the girl. At the end of the video, they’re seen holding each other closely and
they slowly rise out of the ocean together. The visuals for the song are quite
interesting and even though the song is quite upbeat, the video makes it seem
relaxing.
Narrative: Katy Perry – Last Friday Night
Katheryn Elizabeth Hudson, also known as, Katy Perry is an
American singer and songwriter. The genre she’s known for is mostly pop but she
also does rock. She started to work with producers at a young age and this is
how her singing career started. The video pans into a house where Katy’s at.
She wakes up to the house being a complete mess and it look like she regrets
going to the party. Katy is seen lip-syncing to the song and it takes us to a
flashback of what happened last night at the party. She enters her house to see
a massive party thrown by her friend. She looks like your typical school nerd
at the start of the video but this changes when she sees typical high school
jock. Not giving her any attention at all, she feels insecure and her friend
takes her upstairs to give her a complete makeover. When they’re done, they head
downstairs and the jock immediately stops dancing with a girl and moves on to
Katy. Everyone’s seen dancing and having a good time. It then goes back to the
morning when Katy woke up. Her parents arrive and ask her what happened to the
house since there were cups, plates, clothes and people sleeping everywhere.
The narrative for this video has been used a lot and just shows what happens at
a party.
Performance Element: - Crazy in Love
Beyoncé Giselle Knowles – Carter is an American singer,
songwriter, dancer and actress. She rose to her fame by being a lead singer in
a favourited group ‘Destiny’s Child’. The genres she’s known for are R&B
and pop. At the start of the video there’s a view of a street and it’s speed up
so it makes us seem like we’re moving with the camera. It then goes to Beyoncé
walking whilst singing. She then breaks into a choreography still singing. It
then moves to some sort of alleyway where there’s female backup dancers. The dance
moves are all in sync and Beyoncé is in the middle seen wearing an outfit that
stands out more than the other dancers in the background.
Camerawork: alt J – breezeblocks
In the first shot of the music video, one of the main
characters who is a female is seen dead in a bathtub full of water with a heavy
block on top of her. In the next shot there’s a male, who’s also one of the
main characters, showing his emotions by burying his head into his hands. There’s
then a close up of the male showing that he has a wedding ring on his finger
this can help with the narrative for the video. In the next shot, there’s
another close up used but this time for the woman in the bathtub. She doesn’t
have a wedding ring so she can’t be the male’s wife. From this point, the whole
video is reversed and even makes it look more interesting and makes the
audience question a lot of things seeing the chain of events that are happening
in the video. As the video goes on, the audience can tell that the woman in the
bathtub can presumably be an ex and came to attack the male’s wife which their
seen fighting.
Mise-en-scene: Lady Gaga – Bad Romance
In the first slow close up shot, we can see people standing
around Lady Gaga and that she’s dressed in short gold outfit with gold cups
beneath her. It then opens up to a white bath house with seven white coffins
and people dressed in all white with a mask coming out of them. She’s seen wearing
a white costume also in the bathtub showing an innocent side of her. She’s
getting held roughly by two people as one of them forcefully makes her drink
some sort of liquid. It then goes to a shot where she’s wearing an outfit
covered in jewels with backup dancers dancing for the men in suits around them.
It quickly goes to a close up of her crying and singing. She’s then seen
wearing a black outfit with a mask and jewels hanging all around her. The same
men she was dancing with are now all seated around her. There’s also a computer
with her name on it and a price. This can make the audience suggest that she’s
getting sold to one of the men sitting around her who were also wearing black
outfits. As the video progresses, she’s seen with only one man who’s sitting on
the bed which she sets fire on to. After, she wears a red and black outfit
showing a completely dark side to her. At the end she’s seen lying down on the
bed which is all burnt up with a skeleton.
Visual
effects: Zayn Malik – Pillowtalk
At the start
of the video, there’s a set of lights on the ceiling and on the walls. The
video rotates and then goes to a close up of Zayn Malik and a model Gigi Hadid
holding each other closely. Whenever Zayn mentions “warzone” the effects will
make them stretch out and go to shots of Gigi screaming and a woman with gold
spikes coming out of her face. He also mentions a “paradise” which brings a
completely different setting with flowers and the couple looking like they’re
floating. The effects used in the video like the kaleidoscope can suggest that it’s
hypnotic and the shots of Zayn with smoke coming out of his mouth slowly. There’s
parts of the video here the background is completely red and where there’s
blood running down their eyes. At the end, the effect used for the couple is
chromatic aberration which makes them look 3D.